Hair salons provides a wide variety of services
Hair salons are a unique industry that provides a wide variety of services. Your hair stylists should have a cosmetology license, a business operation license, and local health and safety permits.
A bold photography, large fonts, and prominent booking button make Meche Salon’s website a winner. The site also features a blog, an excellent strategy for building your brand and attracting more clients.
1. Haircuts
Getting a haircut regularly is one of the most important salon services for anyone. Regular trims can prevent split ends and keep hair healthy. They also limit hair damage caused by heat from curling or flat irons.
Many women rely on salons to get their hair in top shape before a big event like a wedding or prom. These special occasion services are a major moneymaker for salons. To maximize profits from these appointments, consider offering express up-dos that can be tacked onto a basic cut and blow-dry.
Adding hair color to your salon services is another popular service. Whether it’s covering grays, adding highlights, or doing all-over color, these beauty treatments are an excellent way to keep clients looking their best and feeling confident.
2. Styling
Whether they’re seeking to spruce up their look for a special occasion or simply feel like it, most women do some sort of styling at the salon. And with the right stylists, a great salon experience can include anything from blowouts and curls to head and beard trims.
Stylists that specialize in specific types of styling can quickly gain a loyal following. For example, a Brooklyn hair salon that specializes in natural hair, such as the one featured below, can draw in clients who are looking for a stylist who can handle their unique hair texture.
When building a client base, it’s important to focus on those who are ready and willing to spend the most money. One way to do this is by ensuring your salon has a strong presence on review websites. Google favors businesses with lots of high quality, reputable reviews when returning search results and this can have a big impact on new client acquisition. Getting your salon listed on the best review sites is easy and affordable with the help of a tool like Yotpo.
3. Color
In addition to cuts, styling, and color, salons also offer highlights, lowlights, and hair extensions. These are all services that can make a huge difference in the look of your hair. Highlights and lowlights are a great way to lighten up and brighten your hair, while extensions can give you longer and fuller hair.
If you decide to color your own hair at home, make sure you have a good quality professional product that’s safe and easy to use. “As a general rule, you can only go up to three shades lighter or darker before it starts to look unnatural,” says expert colorist Layla Rasheed of Oscar Blandi salon in New York City. She recommends Wella’s gel hair dye, which comes in a variety of colors.
If you’re in the mood for a dramatic color change, it’s always best to leave this to the professionals, especially foil highlighting and any major color corrections. Seeing an experienced stylist will save you time and money in the long run. They can lighten your current shade without having to bleach it all out and will ensure you get a vibrant result.
4. Waxing
Hair color is one of the most popular services offered by salons. Do-it-yourself coloring can go terribly wrong, and it’s often not healthy for your hair. A professional stylist can help you achieve the perfect shade with lowlights, highlights or all-over color.
Waxing is also a common service offered by hair salons. Whether you want to remove your eyebrows, legs or bikini line, it’s important to find the right waxing salon for you. Choosing an experienced and licensed esthetician will ensure your experience is comfortable and stress-free. A great option for those looking to skip the waxing creams and strips is sugaring, which removes hair at a much lower temperature than waxing and is gentler on your skin.
This Williamsburg salon is famous for their bold colors and eclectic styles, turning new customers into regulars. Their expertise and talent is evident, making this salon a true NYC gem.
5. Manicures
A manicure is a must-try service at any hair salon because it will not only beautify your hands and nails, but it will also help you maintain proper hygiene. You can opt for a basic manicure where your nails will be filed, shaped, and painted. A hand massage may also be included. If you want to give your manicure a high-end finish, you can go for an acrylic manicure.
A mani is not just a beauty treatment but can also improve your mood. Studies have shown that having a manicure and pedicure can reduce stress, boost self-esteem, and promote a sense of wellness.
Many salons are embracing the digital age and using social media to attract new customers. Having an Instagram account allows salons to showcase their expertise and brand personality in a creative way that is inviting and accessible. Other digital marketing strategies include offering loyalty incentives, like discounts or punch cards, to encourage patronage and repeat business. For example, a popular salon in NYC rewards clients with a free manicure when they refer a friend to the establishment.
6. Pedicures
While feet aren’t the most popular body part, they inspire major growth in the beauty industry by sparking a 75% increase in nail salons since 2000. A pedicure involves treating your feet to a soak, followed by exfoliation with a pumice stone or foot file and moisturizer application. This pampering spa experience typically concludes with a fresh coat of polish to finish.
When choosing a nail polish color, don’t be afraid to experiment! The right shade can be a powerful accessory to your style. Whether it’s turquoise, glitter or even multichromatic, try out some fun colors to find your favorite.
Ensure your clients have an enjoyable salon experience by keeping the place clean, offering hand and scalp massages and playing music in the space (most streaming services offer low-cost options to keep your salon humming). Investing in training for your staff helps them to be confident in their skills and provide customers with excellent service.
Encourage your clients to share their positive experiences by submitting reviews on the top three leading review websites. This will help you attract new clients and rank highly on Google’s search results.
7. Facials
Oftentimes, major hair problems like flatness or dullness are caused by dry scalp. Offering an express salon service like a scalp treatment to your clients can help fix these issues and keep their hair looking fresh, healthy, and full of life.
With the proliferation of salons, it’s important for your business to stand out from the crowd. A well-crafted website that shows off your salon’s expertise and brand personality is a must. Keeping your social media channels active with eye-catching visuals can also help drive new business.
Many of your new clients will vet you online before making a decision to visit you. Make sure your Google profile is on point by listing yourself in relevant directories and managing all of your reviews. Having strong reviews will help your business rank higher in search results for local searches and increase the likelihood of potential customers visiting you. To encourage your clients to leave reviews, reward them with loyalty incentives like discounts or punch cards.
Eyelash Extensions
When it comes to style, New York City is in a class of its own. And the local salons that service countless people—including celebrities—keep NYC looking bold and on trend. These exclusive salons are a must-visit for anyone who wants to look fabulous and stay ahead of the fashion pack.
A full set of eyelash extensions can transform a person’s entire look. However, it is important to choose the right stylist and salon for this service. Make sure your lash technician is certified, uses lashes that are hypoallergenic and non-comedogenic, and follows all sanitation and disinfection protocols.
Whether it’s from a friend or an online review, having strong client referrals is one of the best ways to attract new clients. So make sure your website features a prominent Recommend a Friend system that is easy to find and updated regularly.
